Social Media Marketing
- Reach
- Engage
- Convert
Using social media to build brand awareness, new audiences and drive more enquiries. Posts and paid advertising backed by a strategy to deliver leads not likes from friends and family.
Posting To An Audience That's Not There?
Social media is where your customers see who you are between the moments they need you. It is where they check if you look reliable, see what your work looks like and decide whether to call you when the time comes. Done well, it builds trust before a customer ever picks up the phone. Done badly, it is effort going nowhere.
Your page looks half abandoned.
A post from six months ago, a few photos and not much else. Anyone landing on your social page is going to wonder if your business is still active.
You post when you remember but nothing changes.
A job finishes, a photo goes up and you wait for something to happen. Nothing does. You are putting in effort that goes nowhere.
You are paying someone but cannot see the return.
Posts go out, the page stays active, but you cannot tell what any of it has done for your business. The reports do not connect to actual work.
Reaching people is the easy part. Getting them to stop, read, click or reply takes more thought. Engaging audiences is about earning attention rather than buying it once and hoping it sticks. Whether that’s a post that stops the scroll, a paid ad shown to the right person at the right moment or an email that actually gets opened, the goal is the same. Turn followers and subscribers into people who take action and put your message in front of the exact demographic you want to reach.
Engage Audiences
Reaching the right people in the right way so engagement turns into enquiries.
Getting In Front of the Right People
Being on social media is not the same as being seen by the right people. Facebook, Instagram and LinkedIn each reach different audiences in different ways. The platform that brings work in for a home improvements business in Coventry is rarely the one that works best for an accountant in Leicester. Before we suggest anything, we look at who your customers are, where they spend their time online and what kind of content they actually engage with. We then plan every campaign around the platform that puts you in front of the people most likely to become enquiries.
Bookings Are Better Than looking Busy
When it comes to organic social, posting for free can be an easy way to look busy without generating any real enquiries. If you have a large following it can work. For most trades and home service businesses it rarely brings in what you’re looking for. Paid social is what gets your message in front of new audiences at the scale most businesses need to grow. If you want a social partner who will recommend what actually fits your business, get in touch.
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Your first step to getting more leads through your website.
How It Works
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