Email Marketing
- Engage
- Educate
- Book
Are you sitting on a data list of old customers and leads? Use email marketing to grab their attention, provide them with genuine value and to start getting more bookings.
Are You Ignoring The Audience You Already Have?
Email marketing is your direct line to the people who already choose to hear from you. It is where you stay in their inbox while they think things over, remind past customers you are still here when the next job comes round and turn one enquiry into many more. Nothing else keeps you in front of warm prospects with the same consistency or cost.
Your old customers have forgot about you.
Out of sight, out of mind. Your old customers probably haven’t forgot about you, they just haven’t heard from you since you last worked with them.
You used to be really busy but finding new work is difficult.
If you’ve done a good job before, people will trust you to do a good job again. You don’t always have to go looking for brand new customers.
Once you finish a job, you move onto the next one.
You have to move onto the next job but what if your next job was from someone you’ve worked with before? Unless you service lasts forever it’s likely they’ll need you again.
Reaching people is the easy part. Getting them to stop, read, click or reply takes more thought. Engaging audiences is about earning attention rather than buying it once and hoping it sticks. Whether that’s a post that stops the scroll, a paid ad shown to the right person at the right moment or an email that actually gets opened, the goal is the same. Turn followers and subscribers into people who take action and put your message in front of the exact demographic you want to reach.
Engage Audiences
Reaching the right people in the right way so engagement turns into enquiries.
You Already Know Who Your Customers Are
Your warmest audience is the one you already have. Past customers, lapsed leads and old enquiries know who you are, what you do and how you work. A well timed email is often all it takes to turn months of silence into the next job. We build campaigns that remind people you are still here, share what has changed since they last heard from you and give them a reason to come back. It is one of the cheapest ways to win work, and one of the most overlooked.
Value Before the Pitch
People do not open emails to be sold to. They open them because the subject line promises something useful, interesting or relevant to where they are right now. We write campaigns that earn their place in the inbox, with content people actually want to read and calls to action that encourage your audience to act. The result is a list that stays subscribed, opens what you send and acts when the timing is right. If you want email marketing that builds value before it asks for a sale, get in touch.
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