Social Media Marketing
Ads on Facebook, Instagram & LinkedIn that put you in front of your customers.
Social Media Marketing - Choosing The Right Platform
Facebook, Instagram, LinkedIn, TikTok, YouTube and X (Twitter). Your choice of social media platforms is broad and picking the right one for your business can be difficult. Simply posting on your profiles (organic social) is unlikely to generate new business unless you have a really good following. Paid social, where you create social ads, is great at reaching a new audience and remarketing to users who have previously been on your website which makes it great as part of an integrated strategy and for building your following.
Social Media Platforms We Use
The most used social media platform globally. Perfect for reaching the general public and for retargeting users who have already visited your site.
Part of Meta (who own Facebook), Instagram is ideal for visual products and services as users are always looking at images or videos.
Great for business to business services and products. Target businesses and employees based on their company information and job status.
Organic & Paid Campaigns That Deliver Results
One thing to consider is whether your products and services are aimed at the general public or other businesses. Facebook, Instagram and TikTok are perfect for general consumers whereas LinkedIn is typically better when you’re looking to reach business owners and employees.
So what about organic and paid? In general, you need a little bit of both to see results. Organic posting shows your business is active and will engage with your existing audience. Paid social allows you to target specific demographics and user interests, putting your business in front of your target market who may not of heard of you before. Both versions of social allow you to promote your products and services, directing users to your website for more enquiries, leads and sales. We can use each platform’s built in forecasts to predict the results paid campaigns are likely to have for your business. The best social campaigns tend to work hand in hand with an SEO or PPC campaign.
Looking for a new website? Need support with an existing one? Send us a message or call us on 01788 288110.
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