Integrated Digital Campaigns
A multi-channel approach that interacts with potential customers at a variety of stages in the buying journey.
Generating Leads Through A Multi-Channel Approach
The majority of digital marketing services work well on their own. However, if you’re looking to maximise your returns and reach as much of your target market as possible, then a multi-channel approach works well. Appear at the top of the search results through pay per click (PPC), dominate the organic (non-sponsored) listing using search engine optimisation (SEO) and reach users in the comfort of their own home through social media. Use retargeting campaigns to target those who have already been on your website but haven’t yet enquired or purchased.
Our Digital Marketing Services
Maximising Your Sales & Enquiries
Multiple touch points with your target market increases the number of leads, enquiries and sales you receive.
Re-Engage Lost Visitors
Not all visitors will enquire or purchase on their first visit. Using multiple methods of connecting with them will help bring them back to your website and build up their awareness and memory of your business.
Reaching Your Target Market
Most people use Google when searching for services they want. Position yourself at the top of the search results and in the organic positions to reach those that don't click the ads. You can also reach them when they're scrolling through social media.
Less Reliance On One Channel
With customers using multiple platforms in their day to day life, it's important to be in front of them. If your competitor puts an ad on social, they may not use a Google search for the services. Stay ahead of your competitors by having multiple lead streams.
Multiple Touch Points
Multiple touch points builds trust with your customers. They show you as an established brand and put you at the forefront of their mind when they're ready to enquire, book or buy. If customers are seeing you regularly, you'll be the first business they turn to.
Looking for a new website? Need support with an existing one? Send us a message or call us on 01788 288110.
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